Catlyz is the founder-led GTM advisory of Chris Rozic — 19+ years across XPON, Datisan and Winja, with advisory board seats guiding GTM at Google Cloud and Google Marketing Platform across APAC. Advisory only. Counsel for operators who want a senior thinking partner, not another agency.
Advisory only — no agency work, no implementation.
An ongoing monthly advisory relationship for founders and early revenue leaders. Chris embeds as a fractional GTM voice — sharpening ICP, positioning, and founder-led sales — without adding to your headcount or handing off a deliverable that gathers dust.
An executive advisory engagement for CEOs, CROs and CMOs scaling past $10M ARR. Chris advises on RevOps design, AI enablement roadmaps, and pipeline discipline — you own execution, he stress-tests the thinking.
A structured advisory review of your motion — tech stack, team shape, and pipeline health. You leave with a written GTM thesis, a prioritized list of efficiency leaks, and the AI plays worth running next. Advisory only; you or your team implements.
Every conversation starts with the data. Chris opens with a diagnostic of how CRM, product, and revenue signals feed one another — because clean pipes precede clever models, every time.
Chris advises on where AI genuinely compounds — copilots for reps, marketers and RevOps, automated research, and forecast intelligence — and just as importantly, where it's noise. Your team ships; the counsel keeps the plays honest.
Operating cadence, dashboards and playbooks stay with your team. Chris keeps the thesis current — pressure-testing bets, reviewing outcomes, and helping choose what to compound next.
Catlyz is founded and led by Chris Rozic. Over 19+ years, Chris has led GTM as Chief Growth Officer, Chief Revenue Officer and Co-CEO at XPON Technologies (ASX:XPN), and co-founded two SaaS businesses — Datisan (AI marketing analytics) and Winja (later ArkCX, acquired by XPON). He has also sat on advisory boards for the GTM teams at Google Cloud and Google Marketing Platform, guiding decisions on partner ecosystem and vertical / horizontal focus across APAC.
Catlyz is deliberately narrow: senior GTM counsel for a small number of operators at a time. No agency, no implementation team, no billable-hour theatre — just a seasoned voice in the room when the decisions get expensive.
Chief Growth, CRO, Co-CEO — not a slide deck consultant.
Built Datisan on AI/ML for marketing analytics — pre-hype.
GTM across AUNZ, UK & Europe. Board-level advisory.
A 4-page working document Chris uses on the first week of every engagement. Score your motion, spot the leaks, and choose which AI plays to run first — all before the next revenue review.
Tell us about your motion. We’ll respond within one business day with a short brief on where we’d start and what we’d skip.
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